Do It Or Lose Them: Demands Of Gen Z

By Marc Sczesnak  Published On August 12, 2020

Delivering superior digital customer experiences is a requirement not an option

We want to help you deliver superior digital experiences. That is why we launched Maverick Retail Services, a digital consultancy to help you in your digital journey.

The world is going digital. Those that do not embrace this trend are going the way of the dinosaur. Generation “Z” (people born from 1996 to 2012) is now the largest demographic group. Why is this important to know? It is important because this demographic group has grown up with technology and is extremely comfortable using it. Computers, broadband internet service, smartphones, gaming consoles – they were weaned on it all and are not intimidated by it. Unlike their parents, they are not loyal to traditional retail brands. They are extremely comfortable examining an item in a store and then turning to their smartphone to purchasing the item elsewhere and having it shipped to their home. You need to earn their business every day. How you handle that transaction, or their customer experience will determine if they return to shop with you.

Friction-free experiences 24/7 is the expectation

The average attention span for Generation “Z” is 8 seconds. This gives you just enough time to present them with a problem and the tools to solve it before they move onto their next task. They want intuitive, friction free experiences 24 hours a day seven days a week. They want them in real time. If you as a retailer cannot provide this level of service than you are going to sadly disappoint. This is the new normal. The number of people demanding this level of service will only get bigger as the next generation after Generation “Z” will be equally if not more digitally savvy.

Therefore, digitally inspired omnichannel strategies and flawlessly executed tactics are now more important than ever for you and your company. Let Maverick Retail Services and its stable of partners help you in your digital journey. We look forward to working with you to enhance your customer experience and lower your delivery cost.  Contact us today to schedule a free omnichannel optimization audit.